Beaux Maison

Situation

Beaux Maison is a boutique STR and second-home management company based in Kenwood, CA, in the heart of Sonoma Valley wine country. Lindsay manages about 30 luxury vacation homes built around group getaways and wine experiences. She's ex-Turnkey and ex-Vacasa, so she comes in with serious operational experience — she's not a new operator figuring it out. She knows what good RM looks like and what bad looks like. That's why she moved fast: she came to Pacer inbound, understood the value proposition immediately, had one operational question, and signed the contract in 15 days. No competitive situation, no prior RM firm — this was a clean close.

She's actively planning to expand into Palm Springs and Temecula. Those aren't live yet, but they're on her near-term roadmap and will bring additional units to manage once she gets there. Keep that in mind as you build the relationship — this portfolio should grow.

Markets

LTR note: Lindsay has 3-4 properties rented 30+ nights that she wants excluded from the RM service for now. That's agreed. She acknowledged they may grow slightly as she expands into Palm Springs. Worth revisiting at 90 days — Pacer has expertise there if she ever wants to bring them in.

What's Broken

Two things stand out from the sales conversation. First, Booking.com had a previous problem — some kind of support issue that created a headache for Lindsay. We committed to fixing it through our channel relationships. The exact nature of what happened (listing removal, program drop, account issue) isn't confirmed, so your first move should be an audit of her Booking.com status before you make any promises about timeline.

Second, she's been paying for OTAmiser's AutoRank for listing optimization, but Jon told her on the call that she doesn't need it — listing optimization is part of what Pacer does. She's dropping AutoRank. That's an immediate cost saving for her and removes a redundant tool from the stack.

Tools & Systems

• PMS: Hostaway. You'll need access from Lindsay at the kickoff call.
• Pricing: Wheelhouse. No contract constraints mentioned — work within it for now.
• Listing optimization: She was using OTAmiser's AutoRank, but Jon told her on the call that she can drop it — listing optimization is included in the Pacer service. She's canceling it. Make sure your listing work is visible early so she feels that value.
• Channels: Airbnb (primary), VRBO, direct. Booking.com was active before but had issues — audit needed.
• Reporting: Key Data. Dashboard setup is a kickoff deliverable — she specifically wants market comp context to use in owner conversations.

What We Committed

• Listing optimization across all properties — this replaces OTAmiser's AutoRank, which she's canceling
• Full pricing strategy across Airbnb, VRBO, and direct via Wheelhouse — not just Airbnb
• Push to reopen and stabilize Booking.com listings
• Owner reporting support — Key Data comps and talking points she can use with her property owners
• Dedicated RM and Director oversight, daily execution
• LTRs (30+ night rentals, 3-4 properties) excluded from RM service per agreement
• Key Data Dashboard setup after kickoff access

Lindsay's Style

• Operator-savvy. Jon described the call as "refreshing to talk to somebody who understands the space." She gets channel dynamics, pricing levers, and owner relationships. Talk to her like a peer.
• Practical and direct. Her only question during the entire sales process was a single short email about the LTR opt-out. She doesn't over-communicate. Match that energy — don't send walls of text.
• Focused on her owners. Reporting isn't just a nice-to-have for Lindsay — it's how she manages her owner relationships. Deliver good comps early and she'll trust you fast.
• Growth-oriented. She's already thinking two markets ahead. Show her what Pacer can do in Sonoma and she'll bring Palm Springs without being asked.

Week 1 Priorities

1. Schedule kickoff call with Lindsay — she's expecting outreach from the RM team
2. Get Hostaway and Wheelhouse access at kickoff
3. Audit Booking.com listing status across the Sonoma Valley portfolio — find out what actually happened before committing to a fix timeline
4. Set up Key Data Dashboard once access is in
5. Review current AutoRank setup and min-stay rules — understand what she's been running before you change anything

Kickoff Call Agenda

• System access: Get Hostaway login and Wheelhouse access sorted on the call or immediately after. Don't leave without a clear handoff path.
• LTR list: Get the specific properties she wants opted out — names or unit IDs — so there's no ambiguity later.
• Booking.com history: Ask her what happened. She'll know more than the emails captured. Understanding the actual issue determines how fast you can fix it.